Client: Target (via Jakks Pacific)
Target partnered with Jakks to create an exclusive line of high-quality dress-up items for preschool girls. Whimsy & Wonder debuted in spring 2014. The expanding line now includes toys, clothing and accessories.
- A mom-targeted positioning statement that’s on all product packaging.
- 10+ tagline options. Ultimately the team chose “Little Girls. Big Imaginations!”
- Brand Positioning
- Tagline Creation