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Whimsy & Wonder

Client: Target (via Jakks Pacific)

Background:

Target partnered with Jakks to create an exclusive line of high-quality dress-up items for preschool girls. Whimsy & Wonder debuted in spring 2014. The expanding line now includes toys, clothing and accessories.

WWGirls

Work:

  • A mom-targeted positioning statement that’s on all product packaging.
  • 10+ tagline options. Ultimately the team chose “Little Girls. Big Imaginations!”

WhimsyWonderPackaging

Services:

  • Brand Positioning
  • Tagline Creation