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Monster High

Client: Mattel


Maggie was part of the frighteningly talented team that launched Monster High, a popular toy franchise rooted in narrative and character attributes largely communicated online.


  • Wrote freaky tweets on behalf of the characters like: “@MH_Frankie: UR so lucky! Nobody hot ever haunts me!” and “I ❤ Hissette. Everyone should have an adorable, poisonous pet cobra 2 cuddle.”
  • Brainstormed game concepts and wrote copy for classic MH games like Clawdeen’s Cram Fest, Pom Pom Panic, Casketball Queen and more.
  • Mattel and our partner Smashing Ideas earned a 2011 award for Outstanding Achievement in Internet Advertising.



  • Copywriting
  • Naming
  • Game Copy and Concepts