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Christian Mingle

Client: ChristianMingle (via Spark Networks)

Background:

ChristianMingle is a dating site for people of faith. Maggie was hired for brand positioning work that will be visible when their redesigned website launches in the fall of 2015.

Work:

  • Researched target users extensively.
  • Led a four-hour discovery session for C-level team.
  • Delivered elements like a brand positioning statement, mission statement, vision statement, brand personality attributes and more.
  • Developed a definitive brand identity guide detailing visual and editorial standards.

Services:

  • Copywriting
  • Brand Positioning
  • Tagline Creation
  • Brand Identity Guide

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