Client: ChristianMingle (via Spark Networks)
ChristianMingle is a dating site for people of faith. Maggie was hired for brand positioning work that will be visible when their redesigned website launches in the fall of 2015.
- Researched target users extensively.
- Led a four-hour discovery session for C-level team.
- Delivered elements like a brand positioning statement, mission statement, vision statement, brand personality attributes and more.
- Developed a definitive brand identity guide detailing visual and editorial standards.
- Brand Positioning
- Tagline Creation
- Brand Identity Guide