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Monsters University

Client: Spin Master, Inc.

Background:

Spin Master partnered with Disney•Pixar to create toys that coincided with the 2013 Monsters University movie release. They also introduced new toys based on the old favorite Monsters, Inc.

SulleyMask

Work:

  • Wrote copy for monstrously cute movie-themed toys.
  • Packaging examples include Huggable Boo and the Scare Simulator.
  • Wrote truncated copy for international toys like the kid-sized Sulley Mask (translated into multiple languages).
  • Named products including Scare Majors action figures, Monster Brights night lights and Monster Minis collectibles.

HuggableBoo

Services:

  • Packaging Copy
  • Product Naming