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P.A.W. Patrol

Client: Nick Jr. (via Spin Master, Inc.)

Background:

Spin Master developed the animated series P.A.W. Patrol to support a line of toys for preschoolers. The show is a hit with kids and parents and is currently in its fourth season.

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Work:

  • Created original names for canine characters including Marshall (the fireman dog) and Rubble (the construction pup).
  • Wrote original catchphrases for Zuma, Marshall, Rocky, Chase and Skye which are repeated throughout the series.

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Services:

  • Naming
  • Character Elements