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Barbie

Client: Mattel

Background:

Maggie spent seven years as the writer for Barbie.com, creating copy for anything written or spoken on the website as well as other digital outlets.

VoteForBarbie

Work:

  • Barbie Wii Game – Wrote voiceover and game copy for Groom and Glam Pups Nintendo Wii game.
  • Barbie in a Mermaid Tale – Wrote copy and brainstormed ideas for two games, a makeover activity, surfboard craft and more.
  • Barbie “I Can Be” Content – Generated content ideas and wrote game copy for various Barbie careers including Computer Engineer, Race Car Driver, Rock Star, Pastry Chef, Snowboarder and Wildlife Doctor.
  • Barbie “So In Style” – Wrote bios and original vignettes for a new line of African-American Barbie friends.
  • Barbie Fashion Fairytale – Wrote minisite copy and brainstormed content for fashion plate game, printable activities and more.
  • Barbie Pink Ticket Party  – Wrote all voiceover and hosted series of videos covering an event for Barbie contest winners ages 2-11.
  • Vote for Barbie – Wrote copy for a very successful campaign encouraging fans to vote for Barbie’s next career. Ultimately, the initiative generated over half a million votes and tons of press.

BarbieFashionFairytale

Services:

  • Copywriting
  • Creative Strategy
  • Brand Storytelling
  • Game Copy
  • Voiceover Scripts
  • Naming

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