Client: Orbit Baby (via Guidance)
Orbit Baby is a line of upscale strollers, car seats and accessories for families on the go. They partnered with Guidance to create a responsive site that would look great on all connected devices.
- Delved deeply into user demographics and behavior.
- Identified ways in which messaging could create competitive advantages.
- Infused product information with wit and warmth.
- Delivered a site that makes it fun to buy and research baby gear.
- Brand Positioning
- Establishing Voice & Tone