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Orbit Baby

Client: Orbit Baby (via Guidance)


Orbit Baby is a line of upscale strollers, car seats and accessories for families on the go. They partnered with Guidance to create a responsive site that would look great on all connected devices.


  • Delved deeply into user demographics and behavior.
  • Identified ways in which messaging could create competitive advantages.
  • Infused product information with wit and warmth.
  • Delivered a site that makes it fun to buy and research baby gear.



  • Copywriting
  • Brand Positioning
  • Establishing Voice & Tone


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