Client: SOL Lingerie (via Guidance)
SOL is a lingerie retailer based in Denver, Colorado. They import gorgeous, high-end European undies for sale in their physical store and online. I provided branding, content strategy and copywriting services for a creative refresh that accompanied the switch to a new e-commerce platform. Post-launch sales on SolGirl.com increased by more than 70%!
- Expanded preliminary brand positioning work into something ownable, appealing and bold.
- Wrote web copy to set the new voice and tone.
- Shaped engaging magazine-style content strategy.
- Supplied guidelines for email and digital copy based on unique new style and best practices.
- Created messaging for playful new brand campaigns.
- Brand Positioning
- Establishing Voice & Tone
- Content Strategy
- Brand Vocabulary