Client: Orbit Baby (via Guidance)
Background:
Orbit Baby was a line of upscale strollers, car seats and accessories started by Ergo Baby. The agency I worked for launched a website that gave parents detailed information about big purchases and the ability to customize products to meet their family’s specific needs.
Work:
- Delved deeply into user demographics and behavior.
- Identified ways in which messaging could create competitive advantages.
- Infused product information with wit and warmth.
- Delivered a site that made it fun to buy and research baby gear.
Services:
- Copywriting
- Brand Positioning
- Establishing Voice & Tone
