Client: Orbit Baby (via Guidance)

Background:

Orbit Baby was a line of upscale strollers, car seats and accessories started by Ergo Baby. The agency I worked for launched a website that gave parents detailed information about big purchases and the ability to customize products to meet their family’s specific needs.

Work:

• Delved deeply into user demographics and behavior.
• Identified ways in which messaging could create competitive advantages.
• Infused product information with wit and warmth.
• Delivered a site that made it fun to buy and research baby gear.

Services:

• Copywriting
• Brand Positioning
• Establishing Voice & Tone