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Orbit Baby

Client: Orbit Baby (via Guidance)


Orbit Baby was a line of upscale strollers, car seats and accessories started by Ergo Baby. The agency I worked for launched a website that gave parents detailed information about big purchases and the ability to customize products to meet their family’s specific needs.


  • Delved deeply into user demographics and behavior.
  • Identified ways in which messaging could create competitive advantages.
  • Infused product information with wit and warmth.
  • Delivered a site that made it fun to buy and research baby gear.



  • Copywriting
  • Brand Positioning
  • Establishing Voice & Tone


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