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Client: SOL Lingerie (via Guidance)


SOL is a lingerie company based in Denver, Colorado. They import gorgeous, high-end European undies for sale in their physical store and online.

Maggie provided branding, content strategy and copywriting services. Check out to see her work in action. Post launch sales have increased by more than 70%!



  • Expanded preliminary brand positioning work into something ownable, appealing and bold.
  • Wrote web copy to set the new voice and tone.
  • Shaped engaging magazine-style content strategy.
  • Supplied guidelines for email and digital copy based on unique new style and best practices.
  • Created messaging for playful new brand campaigns.


  • Copywriting
  • Brand Positioning
  • Establishing Voice & Tone
  • Content Strategy
  • Brand Vocabulary

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