Director of Brand Messaging
Smashbox is a cosmetics company founded in Los Angeles and owned by Estee Lauder. Maggie joined the team in April 2016, managing brand voice across all consumer touch-points and retail channels.
- Drives brand storytelling through product names, packaging copy, digital experiences, visual merchandising, 360 campaigns and more.
- Oversees all content processes and operations.
- Ensures brand voice consistency in 40+ countries around the world.
- Manages growing editorial team.
- Brand Positioning
- Creative Strategy
- Copywriting & Editing
- Product Naming
- Packaging Copy
- Visual Merchandising Copy
- Digital Copy
- Tagline & Campaign Copy