Skip to content

Smashbox

Position:

Director of Brand Messaging

Background:

Smashbox is a cosmetics company founded in Los Angeles and owned by Estee Lauder. Maggie joined the team in April 2016, managing brand voice across all consumer touch-points and retail channels.

smashbox_palettes

Work:

  • Drives brand storytelling through product names, packaging copy, digital experiences, visual merchandising, 360 campaigns and more.
  • Oversees all content processes and operations.
  • Ensures brand voice consistency in 40+ countries around the world.
  • Manages growing editorial team.

smashbox_names

Services:

  • Brand Positioning
  • Creative Strategy
  • Copywriting & Editing
  • Product Naming
  • Packaging Copy
  • Visual Merchandising Copy
  • Digital Copy
  • Tagline & Campaign Copy

smashbox_elance

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s