This one’s at the top of my portfolio because it’s one of the most stunning campaigns I’ve ever worked on. Smashbox partnered with a makeup artist and influencer named Vlada Haggerty to create a luxe line of shimmer cosmetics inspired by her signature rose-gold shade. We chose one of my shade names, Petal Metal, as the name of the collection. It inspired an entire 360 campaign with a chic Smashbox edge. From packaging and retail displays to digital assets, we consistently communicated the idea that everything Vlada touches turns to rose gold.
Maggie McAlister 