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Petal Metal Campaign

Smashbox partnered with a makeup artist and influencer named Vlada Haggerty to create a luxe line of products inspired by her signature rose-gold shade. Both the name Petal Metal and the campaign visuals evoked a mix of luxe femininity and Smashbox edge. From packaging and retail displays to digital assets, we consistently communicated the idea that everything Vlada touches turns to rose gold.

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