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Photo Finish Campaign

Smashbox first launched Photo Finish in 2000, creating a new cosmetic category that captivated beauty editors and makeup artists alike. Two years into my Smashbox career, we gave the product line a makeover designed to boost shoppability and stand out among a sea of imitators. We partnered with a group of micro influencers who represented different skin types to help explain the function of each primer in the collection.

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