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Primer + Foundation Campaigns

Smashbox is known for their primer, a product that helps makeup look better and last longer. Creatively, it’s hard to choose just one standout campaign or brand moment. I have great stories about packaging, product development, video scripts, influencer marketing, digital campaigns… and the importance of never taking a picture without first applying primer myself! I’ve also helped launch everything from full-coverage foundation to tinted moisturizer, integrating skincare trends and communicating product benefits in a fresh, emotionally resonant way.  



smashbox oil control primer