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Hi, I’m Maggie McAlister, a writer/creative director from Los Angeles. Currently, I’m the Director of Brand Messaging for Smashbox Cosmetics, where I get to name lipsticks, obsess over eyeliner and learn from beauty-business geniuses every day.

Maggie McAlister

Earlier in my career, I spent seven years at Mattel, where I created digital content for popular children’s websites like, and more.

Next, I wrote an original backstory, cast of characters and content strategy for a new line of fashion dolls. I also produced character names and catchphrases for Nickelodeon’s hit preschool series PAW Patrol.

On the side, I’m working on a nonfiction book proposal and an Instagram project called The Single-Mom Makeover.


  • Branding
  • Copy
  • Creative Direction
  • Style