Hi, I’m Maggie McAlister, a writer, creative director and branding expert from Los Angeles. I bring consumer goods to life with taste, style and storytelling. I’ve worked for global brands like Barbie and Smashbox, leading creative teams and crafting a rich, cohesive experience across touchpoints.
Currently, I’m the Director of Skincare Copy at KENDO, an incubator of beauty brands like Fenty, OLEHENRIKSEN and KVD. In the fashion world, I’ve worked as Director of Communications for a luxury vegan accessories company and consulted as VP of Brand for Gracyn Sky, a non-toxic baby apparel startup.
Previously, I spent five years as the Director of Brand Messaging for Smashbox Cosmetics, where I led brand voice and copy, brainstormed campaigns, drove creative and learned from beauty-business geniuses every day.
Before that, I worked for Mattel for seven years, then helped develop a new fashion doll brand at Spin Master. I also produced character names and catchphrases for Nickelodeon’s hit preschool series PAW Patrol.
- Creative Direction
- Video Scripts