Hi, I’m Maggie McAlister, a writer, creative director and branding expert from Los Angeles. I bring consumer goods to life with taste, style and storytelling. I’m proud to say I’ve worked with global brands like Barbie and Smashbox, leading creative teams and creating a rich, cohesive experience across touchpoints.
Currently, I’m consulting as VP of Brand for Gracyn Sky, a direct-to-consumer baby apparel company that launched in fall 2021.
Previously, I spent five years as the Director of Brand Messaging for Smashbox Cosmetics, where I got to lead brand voice and copy, brainstorm campaigns, drive creative and learn from beauty-business geniuses every day.
Before that, I worked for Mattel for seven years, then helped develop a new fashion doll brand at Spin Master. I also produced character names and catchphrases for Nickelodeon’s hit preschool series PAW Patrol.
On the side, I’m working on a nonfiction book proposal and an Instagram project called The Single-Mom Makeover.
- Creative Direction