I’m Maggie McAlister, a Los Angeles writer specializing in brand-building and creative strategy. Currently, I’m the Director of Brand Messaging for Smashbox Cosmetics, where I get to name lipsticks, obsess over eyeliner and learn from beauty-business geniuses every day.
Next, I created an original backstory, cast of characters and content strategy for a line of fashion dolls called La Dee Da. I also produced character names and catchphrases for Nickelodeon’s hit preschool series PAW Patrol.
- Creative Direction