Hi, I’m Maggie McAlister, a writer, creative director and branding expert from Los Angeles. I bring consumer goods to life with taste, style and storytelling. I’ve worked for global brands like Barbie and Smashbox, leading creative teams and creating a rich, cohesive experience across touchpoints.
Currently, I’m the Director of Communications for a luxury vegan fashion brand called von Holzhausen. I also do a bit of freelance work for beauty and skincare companies, plus I consulted as VP of Brand for Gracyn Sky, a non-toxic baby apparel startup with an adorably artistic twist.
Previously, I spent five years as the Director of Brand Messaging for Smashbox Cosmetics, where I led brand voice and copy, brainstormed campaigns, drove creative and learned from beauty-business geniuses every day.
Before that, I worked for Mattel for seven years, then helped develop a new fashion doll brand at Spin Master. I also produced character names and catchphrases for Nickelodeon’s hit preschool series PAW Patrol.
On the side, I’m working on an Instagram project called The Single-Mom Makeover.
- Creative Direction
- Video Scripts