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Hi, I’m Maggie McAlister, a creative director (copy) and branding expert from Los Angeles.MaggieMcAlister I bring consumer goods to life with taste, style and storytelling. I’ve worked with global brands like Barbie and Smashbox, leading creative teams and creating a rich, cohesive experience across touchpoints.

Currently, I’m working on a brand identity guide for a high-profile baby brand launching in the summer of 2021. It’s top-secret for now, but I can’t wait to share.

Previously, I spent five years as the Director of Brand Messaging for Smashbox Cosmetics, where I got to lead brand voice and copy, brainstorm campaigns, drive creative and learn from beauty-business geniuses every day.

Before that, I worked for Mattel for seven years, then helped develop a new fashion doll brand at Spin Master. I also produced character names and catchphrases for Nickelodeon’s hit preschool series PAW Patrol.

On the side, I’m working on a nonfiction book proposal and an Instagram project called The Single-Mom Makeover.


  • Branding
  • Copy
  • Creative Direction
  • Style