How do you make luxury, vacay-inspired shades accessible to all? Find a fresh way to convey Maldives Melon, Capri Coco Lime and Grenada Guava. Our Pout Preserve Chillers campaign has a great backstory about the power of a pivot—and how a crisp, unified vision and impeccable styling can make a lip launch into a moment. 

This 360 campaign dropped at Ulta Beauty World 2026, where we built a bodega and stocked it with juicy new shades. Our Pout Preserve Chillers storytelling expanded to include events from Madrid to London, rich, immersive digital content and social media that created immediate demand. You’ll never believe who knocked it off a few weeks later! 

Going back into the archives, Super Fan is the perfect example of how a strong product name can drive creative strategy. The name itself evokes the fanned-out lashes this mascara creates. It inspired a throwback logo, standout packaging and a photo/video shoot in a roller rink, all with a playful 70s vibe. We also partnered with comedian Lilly Singh to lace up her skates and bring my tagline to life.

Watch Video