Before working in the beauty business, I spent seven years as the writer for Barbie.com, creating copy for anything written or spoken on the website as well as other digital outlets. It was a phenomenal opportunity and my first crack at branding and creative strategy on a global level.

Work:

• Barbie Wii Game – Wrote voiceover and game copy for Groom and Glam Pups Nintendo Wii game.
• Generated content ideas and wrote game copy for various Barbie careers including Computer Engineer, Race Car Driver, Rock Star, Pastry Chef, Snowboarder and Wildlife Doctor.
• Barbie “So In Style” – Wrote bios and original vignettes for a new line of African-American Barbie friends.
• Barbie Pink Ticket Party  – Wrote sweepstakes copy and hosted series of videos covering an event for Barbie contest winners ages 2-11.
• Vote for Barbie – Wrote copy for a very successful campaign encouraging fans to vote for Barbie’s next career. Ultimately, the initiative generated over half a million votes and tons of press.

Services:

• Copywriting
• Creative Strategy
• Brand Storytelling
• Game Copy
• Voiceover Scripts
• Naming