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Global Mascara Campaign

Super Fan is the perfect example of how a strong product name can drive creative strategy. The name itself evokes the fanned-out lashes this mascara creates. It inspired a throwback logo, standout packaging and a photo/video shoot in a roller rink, all with a playful 70s vibe. We also partnered with comedian Lilly Singh to lace up her skates and bring my tagline to life.

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