Client: SOL Lingerie (via Guidance) Background: SOL is a lingerie company based in Denver, Colorado. They import gorgeous, high-end European undies for sale in their physical store and online. Maggie provided branding, content strategy and copywriting services. Check out SolGirl.com to see her work in action. Post launch sales have increased by more than 70%! Work: […]
SOL
Client: SOL Lingerie (via Guidance) Background: SOL is a lingerie company based in Denver, Colorado. They import gorgeous, high-end European undies for sale in their physical store and online. Maggie […]
Orbit Baby
Client: Orbit Baby (via Guidance) Background: Orbit Baby is a line of upscale strollers, car seats and accessories for families on the go. They partnered with Guidance to create a […]
Barbie
Client: Mattel Background: Maggie spent seven years as the writer for Barbie.com, creating copy for anything written or spoken on the website as well as other digital outlets. Work: Barbie […]
P.A.W. Patrol
Client: Nick Jr. (via Spin Master, Inc.) Background: Spin Master developed the animated series P.A.W. Patrol to support a line of toys for preschoolers. The show is a hit with kids […]
Guidance
Client: Guidance Background: This Marina del Rey, CA agency creates highly customized e-commerce sites for brands like Foot Locker, James Perse, Burlington Coat Factory, The Coffee Bean and more. Work: […]
M-GO
Client: M-GO Background: M-GO is a streaming entertainment service that offers movies and TV shows with no subscriptions and no ads. They’re a startup backed by Technicolor and Dreamworks. Work: […]
Disney
Client: The Walt Disney Company Background: Disney needs no introduction. Maggie was hired to help one of their talented digital teams position themselves within the organization and promote their capabilities. Work: […]
Monsters University
Client: Spin Master, Inc. Background: Spin Master partnered with Disney•Pixar to create toys that coincided with the 2013 Monsters University movie release. They also introduced new toys based on the […]
The Beat Advisory
Client: The Beat Advisory Background: The Beat Advisory is a music-curation agency that works with major hospitality clients and books artists for live events. Work: Interviewed founder Andrew Wintner to delve […]
16 In Paris
Background: 16 In Paris is a young-adult novel set in 19th-century France. It stars a teenage girl named Charlotte who: Attends a winter ball in a knockout gown she made […]
Christian Mingle
Client: ChristianMingle (via Spark Networks) Background: ChristianMingle is a dating site for people of faith. Maggie was hired for brand positioning work that will be visible when their redesigned website […]
Annabel Manners
Background: Annabel Manners began as an idea for a book about a displaced Atlanta debutante living in garish Los Angeles. It evolved into a lifestyle blog devoted to modern manners, […]
La Dee Da
Client: Spin Master Background: Maggie’s job at Spin Master was to create an original back-story and content strategy for a character who began as a sketch and evolved into an […]
Monster High
Client: Mattel Background: Maggie was part of the frighteningly talented team that launched Monster High, a popular toy franchise rooted in narrative and character attributes largely communicated online. Work: Wrote freaky […]
Whimsy & Wonder
Client: Target (via Jakks Pacific) Background: Target partnered with Jakks to create an exclusive line of high-quality dress-up items for preschool girls. Whimsy & Wonder debuted in spring 2014. The […]
