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PAW Patrol

After Mattel, I worked at a toy company called Spin Master, where I was pulled in to help with an upcoming project called PAW Patrol. Years later, I still hear my catchphrases on TV and see my work on licensed gear. It’s fun to share it with my son, who would have been a fan of the show with or without his mom’s involvement.


  • Created original names for canine characters Marshall, Rubble and Everest.
  • Wrote original catchphrases for Zuma, Marshall, Rocky, Chase and Skye which became a signature element of the show.
  • Wrote the tagline, “PAW Patrol: On A Roll,” which also became the title of a Playstation game.