Can handbags really save the world? Yes, especially if they’re created by scientists and made of sleek, low-carbon vegan leather. One of my favorite writing samples is the script for this video, which announced the launch of our first car and communicates our mission in a zippy 29 seconds.
As Director of Communications for von Holzhausen, my job was to express our brand story and engage audiences on both the DTC and B2B sides of the business.
Other highlights:
- Imaginative copy that communicates technical elements of material innovation in a clear, compelling way
- The debut of our bamboo-based leather on a chic ballet flat
- A beautiful Instagram presence that bridges both sides of the business
Maggie McAlister 