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Baby Apparel Brand Identity

Tiny Outfits Big Mood

By far one of my favorite projects ever is Gracyn Sky, a new baby brand with a joyful artistic twist. I worked closely with the founders to launch it from scratch, creating:

  • Unique, ownable elements including the brand story, brand pillars and brand voice
  • Clearly defined mission, vision and values
  • Brand vocabulary and personality 
  • Fun names and descriptions for each print
  • E-commerce and website copy
  • Social media content
  • Video scripts and more

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Best of all, Gracyn Sky launched with none other than Donald Robertson, an artist whose work I’m thrilled to have in my portfolio. His wit and charm elevates our story at every touchpoint. 



Early on, we identified key brand and product attributes to weave into our storytelling. 


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