Working on Fenty Skin by Rihanna was a career highlight in so many ways. The team is incredible and our work reaches beauty lovers all over the world. Just as I do on OLEHENRIKSEN, I partnered with brilliant creative minds on campaign ideas, product names, packaging, visual merchandising and more.
One of my favorites is Hydra Vizor Huez, a tinted moisturizer that launched with my tagline (SPF’d Up) and campaign concept (Supercharg’d Skincare In Your Shade). Rihanna immediately gravitated toward the line and connected it to her beloved Real Housewives. We hired RHONY cast member Brynn Whitfield to expand the product storytelling and playfully convey what it means to spend the summer SPF’d Up.
While on Fenty Skin, I also worked on beautiful campaigns for Cherry Dub Cleanser and Toner.






