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Visual Merchandising

Whether it’s a merchandising unit at Macy’s, a section at Sephora or a tiny kiosk in an airport, retail spaces require ninja-like creative strategy. My favorite examples are warm, concise and colorful enough to attract attention from 15 feet away. If you happen to be in Los Angeles, stop by Smashbox Venice for a mini makeover, an extraordinary brand experience and the chance to mix your own lip gloss.

Launch Coverage on Elle.com