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Product + Shade Names

Liquid Metal Shade Names

When I tell people I once named lipsticks for a living, they usually laugh and say, “I always wondered who had that job!” It’s as much fun as it sounds. At Smashbox, I oversaw a team of talented writers who created the best shade names in the game. Our favorites referenced a product’s color and finish with a play on words or witty twist that made it memorable and unique.

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Smashbox India


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