Client: Spin Master, Inc.
Spin Master partnered with Disney•Pixar to create toys that coincided with the 2013 Monsters University movie release. They also introduced new products based on the fan favorite Monsters, Inc. This meant I got to write copy for monstrously cute movie-themed toys.
- Packaging examples include Huggable Boo and the Scare Simulator.
- Wrote truncated copy for international toys like the kid-sized Sulley Mask (translated into multiple languages).
- Named products including Scare Majors action figures, Monster Brights night lights and Monster Minis collectibles.
- Packaging Copy
- Product Naming