At Kendo, I’m currently working on a brand called Lip Lab, an in-store experience that allows people to customize their own lip and cheek shades. Recent work includes a beautiful blush launch that includes this stunning video. 

When I was at Smashbox,  we partnered with a makeup artist named Vlada Haggerty to create a luxe line of shimmer cosmetics inspired by her signature rose-gold shade. We chose one of my shade names, Petal Metal, as the name of the collection. It inspired an entire 360 campaign with a chic Smashbox edge. From packaging and retail displays to digital assets, we consistently communicated the idea that everything Vlada touches turns to rose gold.