Client: SOL Lingerie (via Guidance)

Background:

SOL is a lingerie retailer based in Denver, Colorado. They import gorgeous, high-end European undies for sale in their physical store and online. I provided branding, content strategy and copywriting services for a creative refresh that accompanied the switch to a new e-commerce platform. Post-launch sales on SolGirl.com increased by more than 70%!

Work:

• Expanded preliminary brand positioning work into something ownable, appealing and bold.
• Wrote web copy to set the new voice and tone.
• Shaped engaging magazine-style content strategy.
• Supplied guidelines for email and digital copy based on unique new style and best practices.
• Created messaging for playful new brand campaigns.

Services:

• Copywriting
• Brand Positioning
• Establishing Voice & Tone
• Content Strategy
• Brand Vocabulary