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Lingerie Branding + Copywriting

Client: SOL Lingerie (via Guidance)


SOL is a lingerie retailer based in Denver, Colorado. They import gorgeous, high-end European undies for sale in their physical store and online. I provided branding, content strategy and copywriting services for a creative refresh that accompanied the switch to a new e-commerce platform. Post-launch sales on increased by more than 70%!



  • Expanded preliminary brand positioning work into something ownable, appealing and bold.
  • Wrote web copy to set the new voice and tone.
  • Shaped engaging magazine-style content strategy.
  • Supplied guidelines for email and digital copy based on unique new style and best practices.
  • Created messaging for playful new brand campaigns.


  • Copywriting
  • Brand Positioning
  • Establishing Voice & Tone
  • Content Strategy
  • Brand Vocabulary

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