In my current role as Director of Copy at Kendo, I work on a Scandinavian skincare brand called OLEHENRIKSEN. I’m especially proud of our campaign work, in which I partner with an incredibly gifted creative director to bring ideas to life. Some recent fun ones:
- Our Peach Glaze Glow launch video
- An acne-care collection with a great tagline and strong product names
- Strength Moisturizer #PeptideMelt campaign
- Banana Bright+ Instant Glow Moisturizer launch
- Double Rewind Retinol launch
- A cute video starring two Scandinavian influencers
Work Includes:
- Concepting for 360 Campaigns
- Copywriting + Editing
- Brand Voice
- Product Names
- Packaging
- Visual Merchandising
- Influencer, Social and Digital Communication
Maggie McAlister 